How long should your A/B test run?

UNDER CONSTRUCTION

Enter your metrics. See exactly how many days you need for each variable and lift threshold.

2

Your App's Metrics

Daily Paywall Views

How many users see your paywall each day.

RevenueCat: Charts > Paywall Views. Adapty: Analytics > Paywall Views.

Trial Start Rate

Of users who see the paywall, what % start a free trial.

RevenueCat: Charts > Trial Starts / Paywall Views.

%
Purchase Rate

Of users who see the paywall, what % eventually make a purchase.

RevenueCat: Charts > Initial Conversions / Paywall Views.

%
Average Revenue Per Purchaser

Average LTV or subscription price per paying user.

Use the price of your most popular plan as a starting estimate.

$
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