Are your ads profitable?

Plug in your metrics, see your ROAS instantly. Simulate scenarios to find your path to profitability.

Ad Costs

Cost Per Tap

How much each tap on your ad costs you.

$
Conversion Rate

Of people who tap your ad, how many actually install your app.

%
Cost Per InstallCPT / Conv Rate

Your all-in cost to acquire one app install.

$

Monetization

Trial Start Rate

Of all installs, how many start a free trial.

%
Trial Conversion Rate

Of people who start a trial, how many become paying subscribers.

%
Install to PayingTrial Start × Trial Conv

Of all installs, how many become paying subscribers.

%
Cost Per Trial StartCPA / Trial Rate

How much you spend in ads to get one trial signup.

$
Cost Per SubscriberCPA / Paying Rate

How much you spend in ads to get one paying subscriber.

$

Organic Uplift

K-Factor

Organic installs generated per paid install. 0.3 means every 10 paid installs drive ~3 additional organic installs.

×

Revenue

Revenue Per Subscriber

Total revenue you expect from one paying subscriber over their lifetime (LTV). For many subscription apps, the price of an annual subscription is a decent rough estimate.

$
Revenue Per InstallRev/Sub × Paying Rate

Average revenue per install, accounting for the percentage who actually pay.

$